E-commerce Rockstar Style

Selling products on-line is almost expected nowadays from most businesses.  At Rockstar Media we can create anything from a simple shopping page to a full-blown E-Store.  Adding this feature to your website is an obvious way of generating revenue and reaching out to a global audience.

Some sellers use eBay or sell or do business via larger companies such as Amazon.  This sounds fine in principle, but remember, these companies take a big ‘slice of the cake’ in terms of commission and you have to adhere to their sometimes complex rules and regulations.  You are far better moving things ‘in-house’ and keeping all the revenues yourself!

In an increasingly digital-age it’s very rare for those with a physical product or high street presence, to not take advantage of the many channels there are to sell on-line.  Selling a product on-line allows you to reach a wider audience and new customer pockets, with 81% of the world’s global internet users purchasing products on-line in 2017.  But if it’s an area you’ve never explored, it can be overwhelming.  That’s where Rockstar can help.

Hosted or self-hosted e-commerce solutions?

If you want to set up a full website where people can come to view your products and your products only (as opposed to a marketplace such as Amazon or eBay), then you’ll need to choose between a hosted or self-hosted e-commerce platform.

A common analogy used to understand the difference between self-hosted and hosted e-commerce solutions is the difference between buying and renting a house. When you rent a house (hosted), you are tied to the wishes of the landlord.  You can live there, but you probably can’t paint or make physical changes to the look and feel of the property.  If the landlord decides to sell up or change the property, you could lose access or be forced to leave.  The benefits of renting a house however, are that you can test the water before you decide to buy and you can change houses with minimal fuss or cost.

In comparison, your own house (self-hosted) means you have the freedom and benefit of choosing exactly how you want your house to look, where it is and how quickly you want to extend or build on what you have.  However, having your own house is initially more expensive and means that you are liable for making improvements and fixing anything that breaks.

The Rockstar Store-front

Having an on-line store-front is one of the most straightforward ways to conduct e-commerce.  The client gets Rockstar Media to create a website and uses it to sell products and services using shopping carts and e-commerce solutions.  The final custom solution will depend on the client and their products.

To find out more about our thinking please contact us.