No one can buy a product or service they’ve never heard of.
Publicity is gaining public visibility or awareness for a product, service or your company via the media. It is the publicist that carries out publicity, while PR is the strategic management function that helps an organization communicate, establishing and maintaining communication with the public.
At Rockstar Media we believe that publicity has one purpose – to get certain information across to as many people as possible within the shortest time frame. For you to record any sale on your products or services, your prospects have to be aware of those products and services, and they also have to know the attached benefits. Suffice it to say that the number of sales is directly dependent on the number of people who get to know about the product.
In the digital age, there are two major types of publicity – off-line publicity and on-line publicity. Off-line publicity is done without the internet. Off-line publicity includes print media (magazines, journals, newsletters, daily newspapers, postcards, bills and fliers); television; radio; and giant billboards.
On the other hand, on-line publicity is the one done through any internet-based platform. Some on-line publicity techniques are email marketing, web page pop-ups, blogs, websites, Facebook publicity, Twitter publicity and referral links/ad banners. One thing that makes publicity successful is traffic. While off-line publicity is meant for off-line traffic, on-line publicity is also meant for on-line traffic.
Regular traffic is key to publicity and advertisement. This is why several billboards are electronically displayed in a football stadium only when there will be a match in that stadium. In conclusion, publicity is an inevitable part of marketing. No matter how good your product is, without effective publicity, you will just be “winking in the dark.”
At Rockstar Media we consider marketing as the action or business of promoting and selling products or services, including market research and advertising.
Slow growth or a declining market can be quite frustrating. Rockstar Media works with clients to address growth challenges as opportunities, including brand strategy consulting, planning and operational guidance for a new market expansion strategy, new product development requirements or launch planning, as well as product diversification strategies all critical components to your business growth strategy.
To find out more about our thinking please contact us.